On down through the Middle Ages
When the earth kept going through changes
There’s a business going on, cars continue to change
Nothing stays the same, there were always renegades
Afrika Bambaata & The Soulsonic Force
(Renegades of Funk ♦ Planet Rock)
Is the only constant change? BPM believes this to be the case. Reinvention and innovation are the hallmarks of any long term executive player. At the risk of contradiction, having a brand for the way in which you conduct business with the world is great, but you need to be able to adapt that brand with the times. Business continues to evolve, and you do not want to spend your life in an Edsel when the new BMWs are coming around the corner. Again, don’t lose focus on your basic mission, but certainly work that mission so that it remains relevant to the changed surroundings.
BPM TAKEAWAY#8:
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IF NECESSITY IS THE MOTHER OF INVENTION THEN REINVENTION IS A SECOND MOUTH THAT MOM HAS TO FEED
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INNOVATE OR DIE
Q: Outside-the-box test: I say surf, what location comes to mind? (Hawaii?, Malibu?)
A: Nope. Surf ghana: http://www.economist.com/node/21550253 C’mon …outside the box.
